Study Notes
Download pdf 1 MB
12 years delivering excellence
Join a global community
Globally recognised
Toolkits, content & more
Within Google Ads, we’ve got several predefined reports. These can be created using the Google Ads Report Creator. They can be pivoted. We can look at certain reports around our dimensions like our topics, our audiences, our contextual keywords. We can filter our reports on an ad group level and indeed on a campaign level and segment any of our metrics. It is important, like any reporting, to adjust your date range. When using the report builder, we can decide whether we want to use a chart, just a simple table, or we can use a graph, a pie chart, or any other of the predefined options within there. We also might want to download Excel and do it in that, depending on how we’re reporting or indeed push it to our data visualization tool like Google Data Studio and visualize it there.
In order to understand what kind of metrics we want to use, there are some predefined options within the Google Ads interface.
Cathal Melinn is a well-known digital marketing director, commercial analyst, and ecommerce specialist with over 15 years’ experience.
Cathal is a respected international conference speaker, course lecturer, and digital trainer. He specialises in driving complete understanding from students across a number of digital marketing disciplines including: paid and organic search (PPC and SEO), analytics, strategy and planning, social media, reporting, and optimisition. Cathal works with digital professionals in over 80 countries and teaches at all levels of experience from beginner to advanced.
Alongside his training and course work, Cathal runs his own digital marketing agency and is considered an analytics and revenue generating guru - at enterprise level. He has extensive local and international experience working with top B2B and B2C brands across multiple industries.
Over his career, Cathal has worked client-Side, in digital marketing agencies and media owners with brands including HSBC, Amazon, Apple, Red Bull, Dell, Vodafone, Compare the Market, Aer Lingus, and Expedia.
He can be reached on LinkedIn here.
Data protection regulations affect almost all aspects of digital marketing. Therefore, DMI has produced a short course on GDPR for all of our students. If you wish to learn more about GDPR, you can do so here:
The following pieces of content from the Digital Marketing Institute's Membership Library have been chosen to offer additional material that you might find interesting or insightful.
You can find more information and content like this on the Digital Marketing Institute's Membership Library
You will not be assessed on this content in your final exam.
ABOUT THIS DIGITAL MARKETING MODULE
This module introduces the key concepts involved in display advertising. It covers the advantages of different types of display platforms and demonstrates how to set up a display advertising campaign. It also explores the key considerations for targeting and bidding in a display advertising campaign, and how to report on and optimize campaign performance.